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Elizabeth Johnson: The Data Dynamo Disrupting Digital Marketing
Welcome to the Wild West, where the metrics are made up, the KPIs don’t matter, and everyone’s got their own interpretation of success. If that sounds like a circus with no ringmaster, that’s because it often is. Enter Elizabeth Johnson, the CEO of Path Performance, and the woman who’s not just setting the tent on fire—she’s controlling the flames, making sure nobody burns their eyebrows off while insisting that, yes, we can figure this marketing mess out.
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From Open Internet Hero to Walled Garden Villain: Is The Trade Desk the New Google?
The Trade Desk is doing a masterclass in the fine art of playing dumb, denying they're building a TV OS like a kid with crumbs all over his face denying he touched the cookie jar. But insiders—and I’m talking the ones who actually know a thing or two—say otherwise. TTD has been secretly crafting their own smart TV OS since 2019, calling it "Project Bridgewater," and teaming up with none other than Sonos to...
From Digital Dragnet to Detective Drama: Gayla Huber is Compliance’s MVP
Welcome to the digital wild west, where brand bandits roam freely and marketing cowboys shoot from the hip. In this chaotic frontier, one name sends shivers down the spines of fraudsters and trademark terrorists alike—Gayla Huber. She’s the founder and fearless leader of Integrity Shield, a company that’s less of a business and more of a mission to restore order in a realm where most people are content to let chaos reign. Think of...
Google’s Monopoly Game: All the Pieces, All the Power
Roll up, roll up! Welcome to the greatest show in Silicon Valley—a legal battle royale where the DOJ is hell-bent on bringing Google’s ad tech empire to its knees. Imagine the Colosseum, but instead of gladiators, we have a battalion of lawyers, tech execs, and enough corporate emails to fill a library. And at the center of this modern circus, the ringmaster, U.S. District Court Judge Leonie Brinkema, cracking the whip on a tech...
Attention Metrics: Industry Savior or Snake Oil?
In a masterclass of déjà vu, both AdExchanger and Digiday unleashed a "scoop" yesterday announcing that the IAB and MRC are collaborating on attention measurement accreditation.Â
Slow clap.
We had Angelina Eng on our show weeks ago spilling the same beans. But hey, if you don’t watch the hottest show in adtech, that’s on you, not me. Eng gave us a front-row seat to the coming circus of guidelines the IAB is rolling out, breaking attention into bite-sized...