Cut through the complexity of fresh grocery with best-in-class tech that grocery teams love to use
A new way to win in fresh
Fresh matters most
Customers care about fresh more than ever. Transform performance in your most critical categories with a holistic approach to fresh.
93% of grocers have seen the demand for fresh food rise since 2020.
Opportunities in Fresh: 2022 Report
92% of grocery leaders agree that using modern technology will help them attract and retain talent.
Opportunities in Fresh: 2022 Report
91% of grocery leaders agree that increasing the accuracy of orders will improve product shelf life.
Opportunities in Fresh: 2022 Report
The Afresh transformation, by the numbers:
+3%
Sales increase
+94%
Adherence rate
+7%
Faster inventory turns
+20%
Labor efficiency
25%
Shrink reduction
80%
Stockout reduction
Meet the
Afresh platform
Purpose-built for fresh foods, Afresh goes beyond traditional demand forecasting and perpetual inventory to drive optimal decisions across the fresh supply chain.
The Afresh advantage
Cutting-edge machine learning and easy-to-use workflows deliver transformational benefits in fresh ordering and inventory management.
Profitable fresh categories
Accelerate inventory turns
Reduce shrink
Increase sales
Connected decision making
Navigate messy data
Increase inventory visibility
Unify store teams
Effective and empowered teams
Optimize labor efficiency
Gain actionable insights
Train teams quickly
Meet sustainability goals
Reduce food waste
Reduce GHG emissions
Reduce water usage
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A fresh approach
Fresh is fundamentally different and more complex than center store. Drive results with the right tool for the job.
Center store data
Consistent UPCs, pack sizes, and discrete units are clean and predictable
Fresh department data
Multiple factors shift daily, making data highly variable and hard to predict
Center store merchandising
Biannual planograms are mostly static with some promotions
Fresh merchandising
Fresh displays shift constantly to accommodate variability, seasonality, and quality
Center store workflows
Consistent packaging and barcodes make inventory management straight-forward
Fresh team workflows
Teams need to manage a wide variety of item types, including hyper-perishables and random weights
Fresh innovation at Albertsons
By partnering with Afresh, we are now able to improve our processes to better manage our fresh product supply and provide our store teams with a tool to better predict demand and monitor inventory.
We're still looking for those individuals who approach produce as an art. But with Afresh, if a produce manager leaves, the knowledge that you'll have an increase in cherry orders during the summer doesn't leave with them.
Our customers know that they can find the freshest, highest-quality foods and a great assortment at Heinen’s. The partnership with Afresh enables us to continue to deliver on that promise of excellent food and the best in-stock rate.
Customers trust Afresh
Afresh will transform your fresh departments. See it in action.
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More fresh ideas and tools.
- Customer Stories
- •Case Study
Afresh and Alvarez & Marsal CRG Partner to Save U.S. Value Grocer Gain an Estimated $2.7M Annually
A U.S. value grocer sought to provide its customers – especially those in areas with limited access to nutritious food – with affordable, fresh produce at a competitive price. Yet high shink, staff turnover, and low inventory turns highlighted issues with their centralized distribution model and prevented stores from achieving the degree of operational efficiency required to keep produce at optimal freshness and pass savings along to customers.
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- Solution
- •Article
The Future of Fresh Inventory: How Afresh's Machine Learning Model is Reimagining Inventory Management
Afresh’s inventory estimator (InvHMM) marries the predictive power of machine learning with the flexibility of hidden Markov models to offer grocery retailers a robust solution that not only enhances inventory accuracy but also optimizes ordering and mitigates shrink.
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- Solution
- •Article
The Game-Changing Advantages of AI in Grocery
Afresh is setting a new standard for operational excellence in fresh. Our AI equips grocery retailers with the tools to reduce shrink, ensure optimal stock levels, and facilitate smarter, data-driven ordering. In this way, our leading-edge AI not only elevates operational efficiency but also enhances customer satisfaction by fueling an exceptional in-store experience.