プロダクトスポットライト

AppsFlyer is supporting the new Google EU consent policy with a new SDK release.

Select up to three apps in your Overview dashboard to see joint overall data, for an easier analysis and smarter decision-making across platforms and titles. Enjoy another step towards a more flexible overview dashboard. And don’t forget to hit “Save” once you choose multiple apps, if you wish to save this app selection view.

Our Creative Optimization solution now includes Remerge partner metrics, bringing upper funnel insights to enhance the measurement and optimization of creative assets. With metrics like impressions, clicks, conversions, and cost, users can gain valuable data-driven insights to refine their creative strategy and improve campaign performance.

We’ve added more ways to help validate and block installs and in-app events in case specific conditions aren’t met within the following data points:

This new addition means you can use Google Ads web campaigns to promote apps on PC and console platforms with attribution, using cross-platform landing pages or direct attribution links. In addition, you may also use Google Ads offline conversions API postbacks to measure and optimize campaigns on non-mobile platforms.

Raw Data export and Raw Data Pull API now support CTV, PC, and console platforms for greater visibility of marketing performance across all platforms.

Re-engagement attribution is supported for existing users in the Google Marketing Platform – Display & Video 360 (DV360) integration.

By harnessing AI NLP (Natural Language Processing) capabilities, you can now easily search and locate specific elements using simple text search methods. This advanced feature, analyzing hundreds and thousands of visual elements, eliminates the limitations of traditional filters, enabling users to pinpoint and optimize the desired visual elements effectively. With the automation of manual tagging […]

Harness the power of AI to generate insights from your data. Annihilate technical boundaries or arduous processes by seamlessly asking our AI Query Generator any question in free text and it will sift through multiple data sources to discover insights, beyond what can be understood for a report. For example, ask the AI Query Generator […]

Accounts advertising Android apps via Meta ads can now leverage the new Meta referrer attribution solution, on top of the existing Install attribution methods (SRN, GP referrer). This means it supports both View through installs and Cross session installs, granting increased data availability.