DW
- 1
- revisión
- 0
- votos útiles
- 2
- calificaciones
-
Crossing the Chasm
- Marketing and Selling Technology Projects to Mainstream Customers
- De: Geoffrey A. Moore
- Narrado por: Mike Chamberlain
- Duración: 9 h y 45 m
- Versión completa
-
General
-
Narración:
-
Historia
Here is the best-selling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
-
-
Outdated
- De Rebecca Savage en 01-05-15
- Crossing the Chasm
- Marketing and Selling Technology Projects to Mainstream Customers
- De: Geoffrey A. Moore
- Narrado por: Mike Chamberlain
Must-read classic with outdated examples.
Revisado: 03-31-22
A classic every entrepreneur should read. Note the examples used are far out of date and won't be familiar to younger readers.
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña