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Crossing the Chasm
- Marketing and Selling Technology Projects to Mainstream Customers
- De: Geoffrey A. Moore
- Narrado por: Mike Chamberlain
- Duración: 9 h y 45 m
- Versión completa
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General4.5 out of 5 stars 1,270
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Narración:4.5 out of 5 stars 994
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Historia4 out of 5 stars 989
Here is the best-selling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
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2 out of 5 stars
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Outdated
- De Rebecca Savage en 01-05-15
- Crossing the Chasm
- Marketing and Selling Technology Projects to Mainstream Customers
- De: Geoffrey A. Moore
- Narrado por: Mike Chamberlain
Must-read classic with outdated examples.
Revisado: 03-31-22
A classic every entrepreneur should read. Note the examples used are far out of date and won't be familiar to younger readers.
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