Advertising helps support valuable free content, robust journalism and social connections across the internet. Consumers, however, are increasingly frustrated with ads that disrupt their experience, interrupt content and slow browsing.

Leading international trade associations and companies involved in online media formed the Coalition for Better Ads to improve consumers’ experience with online advertising. The Coalition for Better Ads has leveraged consumer insights and cross-industry expertise to develop and implement new global standards, the Better Ad Standards, for online advertising that address consumer expectations.