Many Brands, One CRM.

We helped Mondelez brands OREO, CLIF, RITZ, and Snackworks migrate their Email and SMS efforts to Braze. This allowed the brands to deliver personalized experiences by integrating their custom data warehouse for advanced segmentation & using AI product recommendations.

Multiple Audiences; Millions of Berry Plants

Our primary driver with Nourse was to improve their website so that it could service at-home gardeners and commercial growers. We leveraged tools like Shopify custom pricing, made integrations with Celigo and Netsuite, and created an easy to use landing page framework. We also provided the Nourse CS team with much more control and quality-of-life features for managing their complex order fulfilment process.

Quality Features, Branded Delight

Commerce Anywhere—Goodness’ approach to componentizing elements we know quality ecommerce experiences need. This allows us to reuse functions, features, and learned user-patterns, while tailoring each component to fit seamlessly within a uniquely branded experience.

Reducing Canceled Orders and Returns

We worked with OREO’s customer success team and analyzed onsite behavioral data to identify consumer pain points in their custom cookie builder to inform UX optimizations that reduce the volume of returns and canceled orders.

Consumer complaints in summer months were reduced by 60%

Support The Most Valuable Audience

The CLIF website offers always-on convenience for households who keep their products as pantry staples. We created a custom dashboard to manage subscriptions, helping users easily get the right amount of product delivered every month and reducing churn.