Sport
A professional cycling club with its own name and club colours
Client
Corporate Venture
How do you launch a new cycling club in one of the world's biggest cycling nations?
Founded
2018
Headquarters
Belgium
Members
1.800
BEAT is a worldwide professional cycling club with a professional track and road team. With members including World champion track cyclist Nicky Degrendele, BEAT is the biggest in the Benelux.
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Bundl co-created the value proposition of BEAT and helped to build the MVP, including a branding track. We then coached the startup during its go-to-market.
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