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Client
Corporate Venture

How do you leverage Telenet’s partnerships, assets and scale to create a seamless e-charging solution for 2027, when e-vehicles go mainstream?

Founded

2024

Headquarters

Belgium

Entity

Corporate venture

Blossom is an open, all-in-one e-charging solution for employees to charge their EVs at home through a fully integrated digital app.
Bundl worked closely with Telenet to lay the groundwork for Blossom, crafting its value proposition, operational framework, and business model. We also spearheaded the partnership between Telenet, Unit-T, Arval, Optimile and BNPPF, ensuring alignment and buy-in from each side. Optimile, a BNPPF startup, supplied the software for the charging stations, while Arval, a BNPPF subsidiary, provided vital user insights and an advanced POC with access to their B2B customer base. This approach enabled us to leverage the strengths of each partner to shape Blossom's venture proposition.
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Vud
Venturing Unit Development
Vsd
Value Space Definition
Vi
Venture Ideation
Vv
Venture Validation
Ml
MVP Launch
Bv
Brand Validation
Ps
Product Support
Ms
Marketing Support
Bs
Business Support
Lr
Leadership Recruitment
Va
Venture Academy

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The scale of this project

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Thomas Brady

Thomas Brady

Head of Partnerships

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Introduction

Project background

Metholodogies used

Results