Health and Hygiene

Designing and validating new enhancements to an MVP that elevates women’s menopause experience.

How do you design and validate new opportunities to enhance an MVP that elevates women’s experience during menopause?

Need Propositions

8

Solution Directions

16

Stand-Out Concepts

3

Key Markets Identified

2

Issviva is a comprehensive platform that offers tailor-made solutions to improve the experience for women during the menopause transition. It combines a webshop, educational resources, and community support to help alleviate the physical and emotional symptoms experienced during this key life milestone.

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Together with Essity, we explored the Femtech sector and menopause-related trends to enhance the existing Issviva MVP and stay ahead of market shifts. Using workshops, surveys, interviews, and smoke tests, we identified new user pain points and potential solutions that led to the development of new business cases and three innovative concepts. Each concept was designed to strengthen the MVP, so it aligns with Essity’s current and future goals.

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