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Impossible to Ignore: Creating Memorable Content to Influence Decisions by Simon
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Nr przedmiotu eBay: 401972501501
Ostatnia aktualizacja: 30-09-2024 20:18:32 CEST Wyświetl wszystkie poprawkiWyświetl wszystkie poprawki
Parametry przedmiotu
- Stan
- Publication Date
- 2016-05-16
- ISBN
- 1259584135
- Book Title
- Impossible to Ignore: Creating Memorable Content to Influence Decisions
- Publisher
- Mcgraw-Hill Education
- Item Length
- 9.3 in
- Publication Year
- 2016
- Format
- Hardcover
- Language
- English
- Illustrator
- Yes
- Item Height
- 1 in
- Genre
- Business & Economics, Psychology
- Topic
- Business Communication / General, Business Communication / Meetings & Presentations, Skills, Cognitive Psychology & Cognition
- Item Weight
- 19.4 Oz
- Item Width
- 6.5 in
- Number of Pages
- 288 Pages
O tym produkcie
Product Identifiers
Publisher
Mcgraw-Hill Education
ISBN-10
1259584135
ISBN-13
9781259584138
eBay Product ID (ePID)
219205412
Product Key Features
Book Title
Impossible to Ignore: Creating Memorable Content to Influence Decisions
Number of Pages
288 Pages
Language
English
Publication Year
2016
Topic
Business Communication / General, Business Communication / Meetings & Presentations, Skills, Cognitive Psychology & Cognition
Illustrator
Yes
Genre
Business & Economics, Psychology
Format
Hardcover
Dimensions
Item Height
1 in
Item Weight
19.4 Oz
Item Length
9.3 in
Item Width
6.5 in
Additional Product Features
Intended Audience
Trade
LCCN
2016-011861
Dewey Edition
23
Dewey Decimal
658.4/52
Table Of Content
CHAPTER 1: MEMORY IS A MEANS TO AN END Why memory matters in decision-making CHAPTER 2: A BUSINESS APPROACH TO MEMORY Three steps to influence memory and decisions CHAPTER 3: CONTROL WHAT YOUR AUDIENCE REMEMBERS Practical ways to avoid the hazards of random memory CHAPTER 4: MADE YOU LOOK How cues pave the way to action CHAPTER 5: THE PARADOX OF SURPRISE The price we pay for extra attention, time, and engagement CHAPTER 6: SWEET ANTICIPATION How to build excitement for what happens next CHAPTER 7: WHAT MAKES A MESSAGE REPEATABLE? Techniques to convince others to share your words CHAPTER 8: BECOME MEMORABLE WITH DISTINCTION How to stay on people's minds long enough to spark action CHAPTER 9: MEMORABLE STORYTELLING The science of retrieving memories CHAPTER 10: HOW MUCH CONTENT IS TOO MUCH? How to handle content sacrifice CHAPTER 11: HOW DOES THE BRAIN DECIDE? The neurobiology and neuroeconomics of choice8 CHAPTER 12: THE RIGHT TO BE FORGOTTEN AND THE INTENT TO BE REMEMBERED How to balance accidental and purposeful forgetting
Synopsis
A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore―using the latest in brain science Audiences forget up to 90% of what you communicate. How can your employees and customers decide to act on your message if they only remember a tenth of it? How do you know which tenth they'll remember? How will you stay on their minds long enough to spark the action you need? Many experts have offered techniques on how to improve your own memory, but not how to influence other people's memory--and impact their decisions. Drawing on the latest research in neuroscience and cognitive psychology, Carmen Simon, PhD, reveals how to avoid the hazards of random recall and deliver just the right amount of content. No more redundant meetings, rambling e-mails, or anemic presentations. In Impossible to Ignore , she shows you how to execute a proven three-step plan for persuasion: 1. Create cues that attract attention and connect with your audience's needs 2. Use memory-influencing variables to control what your audience remembers 3. Turn today's intentions into tomorrow's actions This practical guide is filled with case studies, examples, and a checklist to help you put the power of cognitive science to work for your business. Whether you're giving a presentation, conducting a meeting, delivering training, making a sales pitch, or creating a marketing campaign, these field-tested techniques will help you develop content that speaks to people's hearts, stays in their heads, and influences their decisions. It's not just memorable--it's Impossible to Ignore ., A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignoreusing the latest in brain science Audiences forget up to 90% of what you communicate. How can your employees and customers decide to act on your message if they only remember a tenth of it? How do you know which tenth they'll remember? How will you stay on their minds long enough to spark the action you need? Many experts have offered techniques on how to improve your own memory, but not how to influence other people's memory--and impact their decisions. Drawing on the latest research in neuroscience and cognitive psychology, Carmen Simon, PhD, reveals how to avoid the hazards of random recall and deliver just the right amount of content. No more redundant meetings, rambling e-mails, or anemic presentations. In Impossible to Ignore, she shows you how to execute a proven three-step plan for persuasion: 1. Create cues that attract attention and connect with your audience's needs 2. Use memory-influencing variables to control what your audience remembers 3. Turn today's intentions into tomorrow's actions This practical guide is filled with case studies, examples, and a checklist to help you put the power of cognitive science to work for your business. Whether you're giving a presentation, conducting a meeting, delivering training, making a sales pitch, or creating a marketing campaign, these field-tested techniques will help you develop content that speaks to people's hearts, stays in their heads, and influences their decisions. It's not just memorable--it's Impossible to Ignore., A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore--using the latest in brain science
LC Classification Number
HF5718.22.S556 2016
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- a***6 (10)- Opinie wystawione przez kupującego.Ostatni miesiącZakup potwierdzonynever received when promised so we cancelled order and got a refund. very professional outfit to deal with. things happened to cause delay but that happens. no bad feelings.
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- r***0 (3551)- Opinie wystawione przez kupującego.Ostatni miesiącZakup potwierdzonyFantastic album. Plays perfectly and case is in perfect shape, too. Five stars. Thank you.
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