Increase in Two-wheeler insurance sales after the launch of the campaign
Objective
Stand out from other competitors in a space that is cluttered and where there is very little differentiation for the customers
Build awareness and increase the sales of two wheeler insurance product /li>
Approach
Tactical campaign launched within 24 hours following Motor-Vehicle violation act which increased fines for motorcycle riders for violations in India
Implemented Bumper Ads to create awareness for the Traffic violations on Bike
The idea was to reach out to users and create awareness with an innovative message about the fact that it would be cheaper to buy insurance than pay a fine
Creating marketing possibilities from the future
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