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How can you respond to lifestyle shifts or evolving consumer expectations in 2025? Read this report—equipped with our global data and expert insights to help you make strategic decisions that drive growth.

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RTDs: A Cocktail of Disruption and Change

The RTD (ready-to-drink) segment, encompassing everything from wine coolers to alcopops to hard seltzers, is redefining the alcoholic beverage industry with rapid growth and constant evolution. As Spiros Malandrakis, Head of Alcoholic Drinks at Euromonitor International, highlights, RTDs surpass traditional category boundaries and represent an ever-evolving trend.

Latest Developments in Packaged Food Innovations

Despite ongoing challenges with inflation, increased costs of product/distribution, and raw material price rises, innovation remains a key driver of success for the packaged food industry. Packaged food innovation strategies are being refined to provide better products that push the bar on health, sensory experience, and value demands.

Nordic Pre-Owned Fashion Market Thrives Amid Economic Uncertainty

The Nordic region's challenging economic conditions have lowered consumer confidence and deepened anxieties around financial security. In response, fashion retailers have leaned heavily on frequent discounting and expanding outlet offerings to stimulate sales throughout 2023 and 2024, catering to a consumer base that increasingly prioritises high-quality, branded goods at more accessible price points.

Megatrends: Quantifying Wellness and Experience More in the Australian Beauty Market

In Australia's beauty and personal care market, the Experience More and Wellness megatrends are shaping market dynamics. Consumers are now increasingly prioritising holistic wellbeing, driving demand for products that promote overall health and self-care. This convergence of wellness-focused products and experiential innovation is fostering a dynamic, growth-orientated market in Australia's beauty and personal care industry.

Navigating Changing Labour Markets

The global labour markets are rapidly evolving, influenced by demographic shifts, tech advancements and changing workforce expectations. Having a direct impact on costs, productivity and competitiveness, these changes highlight the urgency for businesses to adjust strategies and embrace these transformative trends​.

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