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The Upside of a Tradeoff
For every new idea your company wants to bring to life, be willing to kill an old one
FOR THREE YEARS, my company wrote, produced, recorded, and published a podcast called The Distance. Over nearly 60 episodes, we told stories about small private companies that had been in business for 25 years or more. The premise was that there’s a lot to learn from businesses that have figured out how to not go out of business. And there
