Opinion: Digital therapeutics vs. digital care: defining the landscape
The conversations I had at this year’s J.P. Morgan Healthcare Conference were a microcosm of a dominant narrative coming out of one of the industry’s most influential weeks: How do we categorize digital health, an increasingly large, crowded, and diverse field?
“Digital health” is an umbrella term that’s grown to include everything from electronic health records to wellness apps and clinically validated therapeutic interventions that mirror or improve upon existing in-person therapies. It’s an area of intense interest and investment. But it is also a space in which many of the investors who have committed billions are still seeking clarity as to how the puzzle of diffuse digital health offerings fit together.
As the co-founder and CEO of Omada Health, I’ve had the opportunity to play a role over the last eight years defining this growing space into subcategories with true meaning. More than five years ago, Omada at a time
