Fashion’s next frontier

Of all the potential saviours of the fashion industry, Christopher Wylie — the green-haired tech-head with a penchant for camo print best known for his role in the Cambridge Analytica scandal — seems an unlikely candidate. And yet here we are. Post-Analytica, the data specialist made an unexpected pivot into fashion, accepting a consultancy gig with H&M. His appointment came as part of a sweeping big-data-focused strategy launched by the high-street giant to help tackle its waste issue, which had landed it in hot water in 2017 when it was reported that