SHARK: AN ICON ON THE RISE

Over the course of millions of years, sharks have earned their reputations as effective and impressive predators. The first humans to encounter these animals must have been astonished, afraid and fascinated – attitudes that continue to this day. Historically, we have hunted sharks, displayed them as trophies and eaten them; only recently have we learned how vulnerable they are to our presence. Through the growing awareness that sharks actually require our protection, a global conservation movement was born.