DESIGN THINKING: Eight Mistakes to Avoid

When properly implemented, design thinking can result in higher success rate for innovation. However, the authors found that 63% of those involved in innovation processes said design thinking initiatives had not advanced. What mistakes should be avoided to be part of the effective one third?

You don’t have to be a start-up in the fast-changing economy to benefit from design thinking. Even traditional sectors such as financial services, oil and gas, aircraft, and health care also stand to gain from adopting its customer-centric focus.

There have been notable