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    Marketing

    Brain trust

    Jul 11, 2019 4 minutes

    LAUREN CAIN

    The best career advice I received was to overcommunicate, underpromise, and overdeliver. It’s easy to fall into the trap of assuming people have the same level of skill and knowledge as you on a subject, but often this is not true. If you’ve been working in social media for three years, senior execs are less likely to know the reality of social channels and how consumers are interacting with them right now. They are unlikely to have your knowledge of the channels worth investing in, and they are at greater risk of getting carried away with the hype the sales team sells them. At the same time, if you’re a senior exec and you’ve been

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