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    Seven ways to future-proof your SEO strategy

    Apr 08, 2018 3 minutes
    By Tom Donohoe.

    Search engine optimisation (SEO) is always changing. To stay ahead of your competitors you need to be able to shift your SEO strategy. Expect to see mobile devices, artificial intelligence (AI) and voice search dominating the news. But what practical steps should you take? In this article, I’ll take you through the key trends to be aware of, and what you can do to act on them.

    1. LEVERAGE GOOGLE RANKBRAIN AND USER EXPERIENCE SIGNALS

    AI is a big topic. Google’s

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