FRIEND OR FOE

Diversity is key when it comes to how we define our future habitats. But can the design capabilities of management-style consultancies ever match those whose business model relies solely on built environment commissions?

That is the multimillion-dollar question facing the sector as the inroads made by service agencies such as PwC, Deloitte and WeWork into the design space begin to take effect.

Deloitte Experience design head Robbie Robertson, who leads a team of 14 spatial strategists, interior designers and architects across Melbourne and Sydney, was the founder of MashUp – a customer experience strategy and design