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  • NZ Marketing

    Kiwi Hustle, GLOBAL MUSCLE

    Mar 13, 2020 4 minutes

    A lot of global agency brands disappeared in NZ in 2019, how have you managed to turn TBWA around?

    SHANE BRADNICK: 2019 was a year of significant change from a global network perspective in New Zealand. Ogilvy, Y&R, JWT and Assignment have all disappeared. TBWA however has gone from strength to strength.

    Locally, our success is built on the strength of our relationships with our clients, our people and in particular the energy of our senior leadership team. The partnership Catherine and I have running the business is key to this and we have a real alignment of values when it comes to how we operate,

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