HAPPY CUSTOMERS, HAPPY STAFF

It shouldn’t come as a complete surprise, but the results of a monthly survey by Perceptive, associated with its year-long Customer Experience and Employee Engagement Insights series, have revealed a clear link between the fostering of customer satisfaction through empathy and meaningfulness in the workplace for employees.

The key results show that if there is high empathy towards your customers, then 75 percent of your employees will find their job meaningful. If you make customer satisfaction a priority, then the number rises to 80 percent.