7 In Conversation with ArpitaKhadria Founder & CEO: Barefoot
In our ‘In Conversation With’ series, we speak to Arpita Khadria, a serial entrepreneur and a brand expert. She founded “Barefoot Consultancy”; A boutique brand building company which started in 2012 and has successfully helped over 100+ brands get bigger and better; Arpita is also the inventor of a patented word puzzle-Signtist, which is copyrighted in 150 countries and was featured by Apple in 12 countries under best new games; Her most recent business venture - “Wastexpert” is a food waste handling brand of products that addresses the garbage issues of India. Arpita is currently writing a book on confirmation bias and behavioral economics. Srikant speaks with her on how building brands in today’s times has significantly changed.
Srikant: Can you just tell me something about what you do?
Arpita: I’ve been running my own company called Barefoot Consultancy for the last 8 years. This is a boutique consulting firm which caters to small, midsize, and large brands. Our entire focus and model has been value-based and not volume-based. That is where we are filling the gap in the market. I also run a second business, which is into food waste handling equipment, called Wastexpert. It is something I’m very passionate about. There we are supplying new age equipment for handling food waste in commercial kitchens.
Srikant: Is that doing well now?
Arpita: Yeah, that is the need of the hour as food waste handling is a huge issue. However, Barefoot has also grown by 75% YOY. It is a business that is very close to my heart as well. It is a team that has made a big difference to a lot of brands because we have a
