6 Artificial Intelligence Trends Reshaping the Field of Marketing

Marketing companies prefer to implement AI and its tools to increase revenue through better conversion rates. AI tools assist in providing customized customer-specific solutions, which helps in retaining the customers.

I was introduced to us in 1956 by John McCarthy. Various industry domains like education, healthcare, gaming, object recognition, etc., have leveraged the potential of artificial intelligence. But it took a long way for AI to get introduced in the marketing field. AI has deepened its roots and is growing and expanding its branches in all possible domains. Marketing is just a small branch of this vast tree. Marketing is subject to