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The European Business Review

WHEN LEADERSHIP DRIVES INNOVATION: THE CASE OF WELINK

Ask any executive how they would like the ideal work force to act and many of them would probably say something like” “Wherever I would go in the company, regardless of who I would talk to, people would be creative and excited enabling a culture where new ideas continuously surface and are put in practice.” Sounds familiar? Probably not. And, it should not be a surprise as we live in a world that is constantly changing and thus challenging our traditional ways of working. Indeed, any company today realizes that it is necessary for them to stimulate and explore new ways of thinking to ensure that one can adapt and deal with any new situation (De Cremer, 2020a).

A PREMIUM ON CURIOSITY

All of this makes that in today’s business world a premium is put on developing a sense of curiosity (Horstmeyer, 2019). Indeed, many breakthrough discoveries and remarkable, yet effective, innovations have in common that they are a result of curiosity. Being curious allows to think out of the box and question one’s own ways of working with the aim to learn, improve and ultimately innovate. The famous physician Albert

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