Owning Your Niche Market
Jun 24, 2021
4 minutes
By Kirk Waldfogel
Starting and growing a business are always challenges, even without a global pandemic knocking on your door. It often comes down to fostering a delicate balance — a balance between trusting your own passions and abilities while also trusting others to help you bring those passions to life in a functional, scalable way; a balance between expanding into other markets while still staying true to those markets that got you where you are; a balance between work and life itself. Establishing — and properly maintaining — that balance during uncertain times will not only help you successfully start a business but also
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