When you first think of RAW rolling papers you might think of a natural and more sustainable rolling paper that has organically grown into a worldwide brand. But, when you peel the layers back, you realize that the brand and the attitude of the company is a direct reflection of its leadership and more specifically Josh Kesselman.
Since starting RAW officially, Kesselman has amassed a massive social media following and has become a true steward to the planet, while being entertaining as hell. His rolling papers are made from natural hemp fibers and don’t contain chemical whiteners like other brands, but that is just the beginning of his story. He walks the walk and talks the talk when it comes to sustainability and not wanting to “piss acid on the planet.” He is vegan. He gives millions to charities and feels guilty that he isn’t doing enough.
But when you look deeper, it’s not just his customers and the planet that he cares about. It’s the people in his life that he prioritizes and makes the focus of his passion. He takes care of his employees and even paid people to stay home during the pandemic. He takes calls from his daughter in the middle of an interview; as any dad should. And he gets emotional when he talks about making the world a better place and genuinely loving people.
So sit back and relax. Maybe grab a beverage or roll your favorite smoke and enjoy this fascinating conversation with one of the true enigmas and innovators of the cannabis industry known for his papers of hemp and heart of gold.
Cannabis & Tech Today: You started collecting rolling papers when you were a younger man, inspired by your father’s interest in paper. At what point did you realize you had a real authentic brand with RAW, and not just a business or a
