MORE THAN JUST A FACE

“Make it simple, but significant,” says fictional ad man Don Draper in the popular television drama Mad Men. It’s an astute quip that many advertising creatives continue to live by today, but the words could apply as easily to the making of great campaigns as they do Draper’s watch of choice in the show: A Jaeger-LeCoultre Reverso, with an unassuming streamlined silhouette and distinct Art Deco lines that have seen it become one of the world’s most iconic and beloved watches today.