Hi guys. The brand was founded in 1994, 27 years ago. Svein, how did it all begin, and what did the water sport landscape look like then compared to now?
Svein: Back in Arendal, Norway 1976, my father gifted me a subscription for the National Geographic kid’s edition. It had an article about a new sport called windsurfing. There were pics of Matt Schweitzer windsurfing at Lake Tahoe, and after seeing those images I could not stop dreaming. Two years later I had delivered enough newspapers to buy a second hand “windsurfer” which I pretty much ended up living on. I was so addicted and spent up to 10 hours a day out there, my skill level went up, despite having very little talent other than being stubborn – so next was competition, worlds and Olympics. Now in 2021, we are really lucky to choose between loads of exciting water sports and amazing performance gear. However, those early days gave me this pioneering feeling. Something similar happened when we started paddleboarding and now it’s happening again
