In conversation with Dr. Jonah Berger
Dr. Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and a world-renowned expert on innovation, word of mouth, change, and why products, ideas, and services catch on. He is an internationally bestselling author of The Catalyst: How to Change Anyone’s Mind, Contagious: Why Things Catch On, and Invisible Influence: The Hidden Forces that Shape Behavior. He has published over 50 articles in toptier academic journals, teaches Wharton’s highest-rated online course, and popular accounts of his work often appear in places like Wall Street Journal, The New York Times, and Harvard Business Review.
AN INTERNATIONALLY BESTSELLING AUTHOR OF
THE CATALYST
HOW TO CHANGE
ANYONE’S MIND,
CONTAGIOUS
WHY THINGS C ATCH ON
INVISIBLE INFLUENCE
THE HIDDEN FOR CES THAT
SHAPE BEHAVIOR.
He was named one of the American Management Association’s “TOP 30 LEADERS IN BUSINESS.”
He often delivers keynote lectures at major conferences and events like SXSW and Cannes Lions. He consults
