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The European Business Review

DIGITAL TRUST IS ON THE HORIZON

In an ideal world, businesses would be able to carry out their digital business transactions safely, securely, ethically and reliably. In short, they need "digital trust". But what does it take to provide that sought-after commodity? Warren Dumanski, Executive VP and General Manager of Subex, outlines the company's digital vision.

Good day, Mr Dumanski! Thank you for taking time out of your busy schedule to speak with us. Could we begin with a few words on what made you pursue a career in telecommunications?

Certainly. I was introduced to telecommunications as a student in graduate school. At the time, I worked with Bell Canada and became very enamoured with the industry. After graduation, I was lucky to be employed by Nortel and joined their wireless group almost immediately.

Founded in 1992, Subex has spent over 25 years helping global communications service providers maximise their revenues and profitability. With a legacy of world-class solutions for business optimisation and analytics, what would you say are the cornerstones of your success?

Subex envisions Digital Trust as the lifeblood of digital business. Through it, entities can quantify expectations, validate themselves, monitor behaviour – all within the boundary-less world of digital.

Going beyond the Subex legacy of world-class solutions for business optimisation and analytics, we are now paving the way with solutions that help achieve Digital Trust within our customers’ business ecosystems. These solutions focus on privacy, security, predictability, and confidence in data. Our latest platform, HyperSense, encapsulates all this, making it simple enough for any business, no matter the industry, to embrace disruptive change and succeed with digital trust.

The cornerstone of our approach and our constant evolution is Subex’s 3-Horizon strategy.

has products for traditional businesses within telecom, and these are a primary revenue generator for us. Fraud management, revenue assurance, partner ecosystem management, and capacity management are the most popular ones. We have also upgraded this entire solution suite with AI/ML to keep in step with the market and support

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