Goodbye Print, Hello Online

Find us @www.guitarworld.com/bass-player

Print magazines have had a tough time in recent years, with readers migrating to online news and social media, advertising revenue going to Google and Facebook, paper stock prices spiralling out of control, energy costs making distribution difficult – and the small matter of a global pandemic meaning that many readers couldn’t physically get this magazine.

Here at Bass Player, we’ve watched while magazines closed all around us, with our colleagues and friends left jobless and their readers devastated. While you, our readers, have stayed loyal and our subscriptions and advertising numbers have remained relatively healthy, the costs of paper and distribution have finally caused us to cease print publication as of our next issue.

While we’re saddened by this, we’ll continue to do our jobs at our online channel as efficiently and with as much enthusiasm as ever. We’re bass players, right? That means we have a job to do, and damn it,