Being real. It’s something Trinny Woodall learned the importance of in the early 2000s co-hosting the British makeover TV show obsession, What Not to Wear. It’s also an ethos she has since upheld across social media with her no-holds-barred approach that’s catnip to her millions of fans, and through her inclusive make-up and skincare empire Trinny London. “It is the most important thing,” the British fashion and beauty icon reinforces sitting in her Sydney hotel suite on a whistle-stop tour to open pop-ups in Sydney and Melbourne. “Because there’s so much fakery around, from the marketing of ingredients that are actually in products, to how people talk about what they’ve had done to their face. Let’s be honest," she enthuses.
And she is. Over her decades in the public eye, Woodall has talked openly about her road to sobriety, enduring 16 rounds of IVF, the struggles of single parenting after the death of her daughter Lyla’s father you’ll instead see Woodall at 58, alongside other real women aged 40 to 80 - the brand’s hyper-engaged demographic.
