The news that yet another celebrity is launching yet another beauty line is usually met with a cynical reaction grounded in two central questions, the first being: Does the world need yet another celebrity beauty brand? Perhaps not. That said, what the beauty consumer will always want is efficacious skincare. And these days, perhaps surprising to some, there is a wave of excellent celebrity-backed products that, unlike their predecessors, go beyond the coat-tails of their founder's fame and deliver exactly that.
The market for celebrity skincare products,” explains June Jensen-Mills, head of beauty at the trend forecasting NPD Group, “has witnessed a shift in the past few years. Previously celebrities were more likely to simply endorse a product or become ‘the face’. Now they not only are investing time and effort into
