Upcoming entrepreneurs frequently get so over-excited with the launch that they fail to accurately collect or interpret feasibility studies and market trends. These chilling statistics should shake you back to reality and encourage you to be a problem solver, not just a seller.
A winning marketing strategy should capture the following areas:
1. Value proposition – What are you offering to the market?
2. Marketing goals, e.g., market awareness, market share, consumer behavior, and public relations.
3. Competitive strategy – Enables you to earn cost/price leadership, differentiation, and niche focus.
– Building a following who will unquestioningly purchase your products or
