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    NZBusiness+Management

    HOW TO BUILD A COMPELLING BUSINESS STORY

    Jul 18, 2023 2 minutes

    I've come to understand that marketing success boils down to a simple equation:

    Story+relationship+opportunity = profile

    Your story matters because it helps people understand why you do what you do.

    Your story matters because if people buy into your ‘why’ it's the basis of their loyalty to you and your products or services.

    Do you

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