Amazon still trying to ‘manipulate’ us
Despite the efforts of US regulators (Issue 662, page 9), Amazon still does everything it can to nudge us into signing up for Prime. I recently bought a toolkit on Amazon, and before I reached the checkout, it gave me two options (see screenshot above). My eye was instantly drawn to the prominent box on the right, just as Amazon intended. Click the bright yellow button and it signs you up to Prime.
I bet some customers don’t even realise there’s an option on the left to confirm your purchase without signing up. The link to ‘Order without Prime. Decline Fastest Delivery’ is barely noticeable. I’m not sure this counts as a misleading trick from Amazon, but it’s unquestionably manipulative.
