Michael Magnus is an advertising professional who supports the growth of the leather industry through his marketing agency, Magnus Opus. Among his client partnerships are Silver Creek Leather Co., manufacturers of Realeather® Crafts and Lace, and Jim Linnell’s Elktracks Studio. Learn more at www.magnusopus.com or reach out at michael@magnusopus.com.
Confession time: If you’ve read the Magnus Marketing Minute any time over the last three years, chances are you’ve probably unknowingly gotten a few gems of wisdom from Jim Linnell.
Before “retiring” to teach the world over, Jim spent decades helping leatherworkers grow their business as a manager, regional manager, director of operations and global advertising manager at Tandy Leather. He also served as the president of Joshua’s Christian Bookstores for seven years: growing the company from 9 to 75 stores, before the chain was purchased from Tandycrafts.
Most know him for his classes, but he’s also got a pretty significant history as a businessman. More than once, I’ve called him up and said, “Uh, it’s July, and I’m out of ideas…What would be a good topic
