Richard Hale, Managing Director of Media at dentsu NZ, says 2024 will be defined by our response to rapid changes, driven by AI, and intensified by other factors.
“While the past few years have seen disruption at a global level from a pandemic and economic uncertainty, 2024 will be shaped by how we respond to the rapid changes we are seeing; driven by AI, increasing competition from the tech giants, the need for brands to act more in line with their customers’ values, and in turn understanding how those customers respond. While we can’t predict the future, identifying key trends, and preparing
