With her flawless skin and elegant features Emma Lewisham could be the poster girl for her own products. When she launched her eponymous beauty brand in 2019, she revolutionised the industry with her call for circularity. Customers are encouraged to buy refillable pouches and pods or return any unwanted packaging for reuse or recycling in exchange for reward points that can be redeemed for new products.
This initiative, alongside third-party certifications and a stringent use of natural, non-toxic ingredients throughout her scientifically lead formulations has led to a B Corp certification. Emma Lewisham also claims being the world’s first environmentally friendly beauty brand. To encourage other brands to do the same, Emma Lewisham shared their intellectual property around the circularity and carbon positive certification.
Clean beauty was the driving force behind creating the brand. Emma was looking for a product that would be safe to use while pregnant while still being effective. The first product, Skin Reset Serum uses a combination of plant stem cell extracts,
