Learning how to prepare orgasmic grilled cheese, eye-watering mashed potatoes, or gooey Mexican Hot Chocolate Cookies is a much more pleasant experience when Vaughn Vreeland is your instructor. As a supervising producer for New York Times Cooking, Vreeland brings his expressive brown eyes and a dose of millennial queerness to the Gray Lady’s legendary Food section. Reworking fan favorites of the Times, like beef stew and chocolate chip cookies, Vreeland adds new twists and incorporates fresh ideas from the Food section’s very vested online commenters. Conversing casually with his audience (“Still no salt. Little sus”) while wearing jeans, polos, and ball caps, Vreeland helps transport the newspaper of record into the TikTok era.
Initially, Vreeland considered many trades,, making videos for the media company’s Tasty channel.