Fashion trends have long been influential, but perhaps none more so than the phenomenon of sneakers infiltrating everyday style.
According to the Statista Global Consumer Survey, sneakers have become an integral part of the wardrobe for 40% of consumers, highlighting a significant shift in fashion preferences. This trend is particularly pronounced in Africa, where the sneakers segment is experiencing robust strides, with revenue projected to reach $2.17 billion this year, showing a growth rate of 1.5% in 2025, and volume estimated at 39.46 million pairs by 2028.
Low-top sneakers lead the market. Many countries in Africa experience warm to hot climates for a significant part of the year. This, combined with the rise in streetwear culture, presents significant opportunities for entrepreneurs on the continent to leverage the sneaker value chain to meet consumer preferences towards casual wear. Low-top sneakers, with their ankle-baring design, offer a more breathable and comfortable option compared to high-top counterparts. The lightweight and airy nature of low-tops makes them suitable for the region’s weather conditions, contributing to
