MANE EVENT
To say that Cécred, global superstar Beyoncé’s new haircare line, has caused a stir would be an understatement. Containing an array of butters, oils, honey and fermented rice water, as well as patent-pending keratin tech, the Foundation Collection focuses on textured hair.
“As a black founder, it was important to me to concentrate on where I saw the greatest need for healthy haircare and to place scientific innovation and product performance above all singer.