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HELLO! magazine

BEAUTY NEWS

MANE EVENT

To say that Cécred, global superstar Beyoncé’s new haircare line, has caused a stir would be an understatement. Containing an array of butters, oils, honey and fermented rice water, as well as patent-pending keratin tech, the Foundation Collection focuses on textured hair.

“As a black founder, it was important to me to concentrate on where I saw the greatest need for healthy haircare and to place scientific innovation and product performance above all singer.

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