Media is one way readers find out about books and authors. To get that media attention that will connect you with your audience, it’s essential to establish yourself as an expert—because you are one!
Some authors think the media plan will all come from the publisher. But as an author, you play an essential role in garnering media attention for your work. Your job is to get yourself out there as much as possible. That means training yourself: understanding the media landscape, pitching, preparing for interviews, and creating an infrastructure to keep the momentum going once you start getting featured in the media.
I was a senior TV producer for nearly 20 years before I became a media trainer. I worked in local and national news in New York City and even received an Emmy Award for and , I’ve put my knowledge into practice when it comes to doing media myself.
