FRANK and George Warren sit at the centre of a long table in an upmarket fish restaurant a short walk south of Piccadilly Circus.
Flanked by DAZN VP Alfie Sharman and their CEO of growth markets, Pete Oliver, the indomitable father-son promotional duo are in the West End to explain their new deal with the broadcasting platform. It was the worst-kept secret in boxing, but the cat is now out of the bag.
Warren Sr is now deep into his fifth decade of promoting boxing and, given the emergence of Riyadh Season and now this linkup with DAZN on what is only described as a ‘multiyear agreement’, you could argue the 72-year-old is in a stronger position than ever.
George, meanwhile, has emerged as one of the shrewdest operators in boxing at its most senior levels and
