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    Invisible Influence: The Hidden Forces that Shape Behavior
    Invisible Influence: The Hidden Forces that Shape Behavior
    Invisible Influence: The Hidden Forces that Shape Behavior
    Audiobook6 hours

    Invisible Influence: The Hidden Forces that Shape Behavior

    Written by Jonah Berger

    Narrated by Keith Nobbs

    4/5

    ()

    About this audiobook

    In Invisible Influence, the New York Times bestselling author of Contagious explores the subtle influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat.

    “Jonah Berger has done it again: written a fascinating book that brims with ideas and tools for how to think about the world.” —Charles Duhigg, author of The Power of Habit

    If you’re like most people, you think your individual tastes and opinions drive your choices and behaviors. You wear a certain jacket because you liked how it looked. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong.

    Without our realizing it, other people’s behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous. Even strangers have an impact on our judgments and decisions: our attitudes toward a welfare policy shift if we’re told it is supported by Democrats versus Republicans (even though the policy is the same). But social influence doesn’t just lead us to do the same things as others. In some cases we imitate others around us. But in other cases we avoid particular choices or behaviors because other people are doing them. We stop listening to a band because they go mainstream. We skip buying the minivan because we don’t want to look like a soccer mom.

    By understanding how social influence works, we can decide when to resist and when to embrace it—and learn how we can use this knowledge to exercise more control over our own behavior. In Invisible Influence, Jonah Berger “is consistently entertaining, applying science to real life in surprising ways and explaining research through narrative. His book fascinates because it opens up the moving parts of a mysterious machine, allowing readers to watch them in action” (Publishers Weekly).
    LanguageEnglish
    PublisherSimon & Schuster Audio
    Release dateJun 14, 2016
    ISBN9781508211426
    Author

    Jonah Berger

    Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst. He’s a world-renowned expert on social influence, word of mouth, and why products, ideas, and behaviors catch on and has published over 50 papers in top-tier academic journals. He has consulted for a range of Fortune 500 companies, keynoted hundreds of events, and popular accounts of his work often appear in places like The New York Times, The Wall Street Journal, and Harvard Business Review. His research has also been featured in the New York Times Magazine’s “Year in Ideas.”

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    Reviews for Invisible Influence

    4/5

    136 ratings3 reviews

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    • 1/5
      Could have been on simple blog post, repeats the same information too often
    • 5/5
      Nice book Jonah, I loved it and will surely recommend it to friends.
    • 5/5
      A very good read for any benavioral science enthusiast who is looking to understand the psychology workings of why people sometimes act in certain ways.