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    Differentiate or Die (Review and Analysis of Trout and Rivkin's Book)
    Differentiate or Die (Review and Analysis of Trout and Rivkin's Book)
    Differentiate or Die (Review and Analysis of Trout and Rivkin's Book)
    Ebook39 pages32 minutes

    Differentiate or Die (Review and Analysis of Trout and Rivkin's Book)

    By BusinessNews Publishing

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    About this ebook

    The must-read summary of Jack Trout and Steve Rivkin’s book: “Differentiate or Die: Survival in Our Era of Killer Competition”.

    This complete summary of the ideas from Jack Trout and Steve Rivkin’s book “Differentiate or Die” shows that in order to succeed, you have to stand out from the crowd. The authors explain how you can differentiate your brand and stand out from competitors by following the best practices of some of the most successful companies. By learning and applying their differentiation techniques, you can use them to reinforce your brand and give yourself a competitive advantage.

    Added-value of this summary:
    • Save time
    • Understand the key concepts
    • Expand your business knowledge

    To learn more, read “Differentiate or Die” and find out how you can differentiate your brand and stand out from the competition!
    LanguageEnglish
    PublisherBusiness Book Summaries
    Release dateFeb 15, 2013
    ISBN9782806239617
    Differentiate or Die (Review and Analysis of Trout and Rivkin's Book)

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      Book preview

      Differentiate or Die (Review and Analysis of Trout and Rivkin's Book) - BusinessNews Publishing

      Book Presentation: Differentiate Or Die by Jack Trout, Steve Rivkin

      Summary of Differentiate Or Die (Jack Trout, Steve Rivkin)

      Book Abstract

      To succeed, you have to stand out from the crowd. You need to offer something nobody else can match. In other words, you need to differentiate yourself.

      The process of differentiation takes place in the mind of your prospect, where a game of mental association runs. When the prospect hears a brand name, they automatically think of whatever attribute they have come to associate with that brand. The most successful brands in history are differentiated by being linked to very basic, very essential attributes – like safety, refreshment or performance. The process of differentiation is the technique by which those mental associations are formed and then reinforced in the mind of the prospect.

      Any company’s ultimate and sustainable competitive advantage is its ability to differentiate itself from all its competitors. Unless a company achieves this and sustains the effort, it’s unlikely to survive, much less excel.

      About the Author

      JACK TROUT is president of Trout & Partners, a marketing firm. He is the author of Positioning: The Battle For Your Mind, The 22 Immutable Laws of Marketing and The Power of Simplicity. A highly regarded speaker, Mr. Trout is widely acknowledged as one of marketing’s most influential gurus and the father of the idea of positioning products and ideas in the minds of consumers. His Web site is at www.troutandpartners.com.

      STEVE RIVKIN heads his own communications consulting firm. He is co-author of The New Positioning and The Power of Simplicity. Earlier in his career, Mr. Rivkin worked at International Utilities Corp., a Philadelphia-based conglomerate, in advertising, public relations and corporate identity. A journalism graduate from the University

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