Strategy
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Research has demonstrated that companies in some environments can gain an advantage over their competition based on the quality of their environmental analysis .
Jacob Varghese
My Name is Jacob Varghese.Iam from India.I am in MBA in HR and MBA In international Business(discontinued).I am writing this book to make students easy in learning about Competitor analysis.
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Strategy - Jacob Varghese
© 2012 by Jacob Varghese. All rights reserved.
No part of this book may be reproduced, stored in a retrieval system, or transmitted by any means without the written permission of the author.
Published by AuthorHouse 04/13/2012
ISBN: 978-1-4685-8094-5 (sc)
ISBN: 978-1-4685-8093-8 (e)
Library of Congress Control Number: 2012906899
Any people depicted in stock imagery provided by Thinkstock are models, and such images are being used for illustrative purposes only.
Certain stock imagery © Thinkstock.
Because of the dynamic nature of the Internet, any web addresses or links contained in this book may have changed since publication and may no longer be valid. The views expressed in this work are solely those of the author and do not necessarily reflect the views of the publisher, and the publisher hereby disclaims any responsibility for them.
Contents
Introduction
1.0 Task Environment:
1.0.1 Defining the link between Environmental Analysis to Industry Analysis
1.1 The Determinants of Industry Profit: demand and competition
1.2 Structural Analysis
1.3 Porter’s five Forces of Competition Framework
1.3.1 The Five Forces shaping Strategy
1.3.2 Applying Industry Analysis
1.4 Strategies to alter Industry Structure or freedom to manoeuvre
1.4.1 Regarding strategic Manoeuvring:
1.5 Porter generic strategies.
1.5.1 Cost leadership
Marketing strategy
Competitive advantage
Profitability and customer loyalty through Low cost position :
Using low cost position for superior business performance
1.5.2 Differentiation
Marketing strategy
Competitive advantage
1.5.2.2 Differentiation strategy
Strategic Positioning through Economics of scale 2.0
Five forces, rivalry and the demand related strategic P’s
Formations of perceptions and preferences
2.3 Stage 3: Alternative evaluation
2.3.1 Perceptions.
2.3.2 Perceptions of products /beliefs about products:
2.3.3 The usefulness of perception
Barrier to entry
2.5 Instrumental or functional attributes
Supplier power
Threat of Rivalry
2.5.2 (Fixed cost/ Value added
Barrier to entry
Threat of substitutes
2.5.4 Relative Price Performance of substitutes:
2.6.1 Buyer power
Supplier power
Threat of Rivalry
2.6.3 Diverse Competitors
Threat of substitutes
Barrier to entry
Barrier to entry
2.7.1 Market Breadth:
Strategic Repositioning through economics of scope.
3.1 Stage2: what benefits do the consumers and /or buyers want?
3.2.1 The method for employing the technique
Consumer’s preference function
Barrier to entry:
Supplier power
Threat of Rivalry
Barrier to entry
Barrier to entry
Buyer power
Threat of substitutes
The economic logic of Market segmentation analysis
3.6.3.2 The advantages of achieving customer value through economics of scope
3.7 Attitude or utility
3.7.1 Fish bein–Rosenberg model
3.8