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    Business Development Plan: Model Answer Series
    Business Development Plan: Model Answer Series
    Business Development Plan: Model Answer Series
    Ebook130 pages1 hour

    Business Development Plan: Model Answer Series

    By AIB Publishing

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    About this ebook

    Includes a business plan (course work) of launching a TESLA electric power banks, in a developing country.

    A Business Development Plan that ultimately leads to performance.

    LanguageEnglish
    PublisherAIB Publishing
    Release dateDec 30, 2018
    ISBN9781386455837
    Business Development Plan: Model Answer Series

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      Book preview

      Business Development Plan - AIB Publishing

      © 2018 by AIB Publishing

      ––––––––

      This is meant as sample answer guides for students and learners to gain an understanding of the theories well, and a sample to refer to. These model answers reflect referencing, structure and content that is of significance to answer.

      Company and product names mentioned herein are the trademarks or registered trademarks of their respective owners.

      All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher. Contact: freelancewriter2021@gmail.com

      This book may be referenced as:

      AIB (2018) Model Answer Series: International marketing, USA; AIB Publishing

      A business plan for a start-up;

      To introduce Tesla solar power to the households in Sri Lanka for charging electric vehicles without using the electricity from the national grid

      Contents

      Table of Figures

      1.0 INTRODUCTION

      1.1 Project topic

      1.2 Rationale

      1.3 Terms of References

      1.4 Approach

      1.5 Objectives

      1.6 Concepts / Models

      1.7 Assumptions

      1.8 Objectives

      2.0 THE CONCEPT OF A NEW BUSINESS

      2.1 Overview

      2.1.1 Product or Service

      2.1.2 Target group of customers

      2.1.3 Value proposition

      2.1.4 Distribution channels

      2.1.5 Positioning

      2.2 Concept statement

      2.2.1 Description of Product

      2.2.2 Target Market

      2.2.3 Predominant features

      2.2.4 Human resources

      2.2.5 Scale of Business

      2.3 Windows of Opportunities

      3.0 FEASIBILITY ANALYSIS

      3.1 Product Analysis

      3.1.1 Gender based analysis

      3.1.2 Age group based analysis

      3.1.3 Analysis based on the profession

      3.1.4 Analysis on the monthly income level of the household

      3.1.5 Analysis on the location household

      3.1.6 Are they using Hybrid or not

      3.1.7 Reasons for opting for electric cars

      3.1.8 Primary purpose of using the vehicle

      3.1.9 Difficulties in using an electric motor car

      3.1.10 Will be Tesla solar power panel be accepted?

      3.2 INDUSTRY ANALYSIS

      3.2.1 Trend in Market Shares

      3.2.2 Petroleum Sector

      3.3.3 Electricity Sector

      3.3 PESTEL Analysis

      3.3.1 Political and Legal Factors

      3.3.2 Economic Factors

      3.3.3 Social, Cultural and environmental Factors

      3.3.4 Technological Factors

      3.4 SWOT Analysis

      3.4.1 Strengths

      3.4.2 Weaknesses

      3.4.3 Opportunities

      3.4.4 Threats

      3.5 Porters five force Model

      3.5.1 Bargaining Power

      3.5.2 Power of Suppliers

      3.5.3 Analyzing of Threat of new Substitute’s

      3.5.4 Analyzing Threats of New Entrance

      3.6 Organizational Analysis

      3.6.1 Planning

      3.6.2 Role

      3.6.3 Product

      3.6.4 Customers

      3.6.5 Demography

      3.6.6 Process

      4.0 Cost and Cost budget

      4.1 OPERATIONAL COSTS (OPEN) YEAR 1

      4.2 Capital costs (Open)

      4.3 REVENUE & CASH ELOW FORECAST

      4.14 Revenue & Expense forecast assumptions

      5.0 The Business Model

      5.1 Priority Customers

      Superior Value Proposition

      Channels of Distribution

      Key Activities

      Competitive strategy

      Relationship

      Key Partners

      Value Chain Based Resources

      Identity

      Coverage

      6.0 Business Plan

      6.1 Industry and Company

      6.2 Analysis of the Market

      6.3 Marketing mix

      6.4 Development

      6.5 The Management team

      6.6 Operations

      6.7 Timeline

      6.8 Controls

      6.9 Financial Projections

      6.10 Critical Success Factors

      7.0 Viability Chapter

      8.0 References

      9.0 Bibliography

      Table of tabulations

      Table 1 Terms of Reference

      Table 2 Concepts and Models

      Table 3 Gender based analysis

      Table 4 Age group based analysis

      Table 5 Analysis based on profession

      Table 6 Analysis based on income

      Table 7 Analysis on location of the household

      Table 8 Analysis on the type of the vehicle

      Table 9 Primary purpose of the vehicle

      Table 10 Operational Cost (Open) Year 1

      Table 11 Capital Costs (Open)

      Table 12 Revenue and cash flow forecast

      Table 13 Turnover mix - Corporate sale

      Table 14 Turnover mix - Home user

      Table 15 Coporate package

      Table 16 Home package

      Table 17 Business Model Canvas

      Table 18 Objectives of the business

      Table 19 Development Matrix

      Table 20 Organizational Chart

      Table 21 Timeline of the startup

      Table 22 Inflation Rates from 2014 to 2016

      Table 23 Tax Rates

      Table of Figures

      Figure 1 Gender based analysis

      Figure 2 Age group based analysis

      Figure 3 Profession based analysis

      Figure 4 Household income based analysis

      Figure 5 Location based analysis

      Figure 6 Analysis based on the type of the vehicle

      Figure 7 Primary purpose of the vehicle

      Figure 8 Porter’s value chain

      1.0  INTRODUCTION

      1.1  Project topic

      A business plan for a start-up to introduce Tesla solar power to the households in Sri Lanka, for charging electric vehicles without using the electricity from the national grid

      1.2  Rationale

      The dynamics of transport in Sri Lanka is undergoing a phase of transformation with the public transport services being overtaken by the personal vehicles in urban areas (Adrian, Murray & Yasawachii, 2011). More than hundred thousand motor cars have been registered only during the year 2015 in Sri Lanka (Central Bank of Sri Lanka, 2015).

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