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    The Law of Large Numbers: How to Make Success Inevitable
    The Law of Large Numbers: How to Make Success Inevitable
    The Law of Large Numbers: How to Make Success Inevitable
    Ebook165 pages2 hours

    The Law of Large Numbers: How to Make Success Inevitable

    By Dr. Gary S. Goodman

    ()

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    About this ebook

    Apply this incredible law to every area of your life.

    While the law of large numbers has been applied to fields such as math and science for several decades, its power has just recently begun to be applied to the fields of business and personal growth. Today, people from all walks of life are using the law of large numbers to achieve their highest objectives, with great confidence and complete peace of mind.

    Now, award-winning speaker and personal performance expert Dr. Gary Goodman has created a full-scale program showing you how to apply this incredible law to every area of your life.

    Gary shares with you the amazing power this simple philosophy has brought to his life and the hundreds of people he has consulted with. According to Gary, "If you stand second in line in enough lines, sooner or later, even by sheer luck, you are bound to reach the top in at least one, if not several of those lines, over time."

    Learn:
    • A new process of setting clear goals in every major area of your life

    • How to gain the ability to focus on positive outcomes in all situations.

    • The law of large numbers approach to being more successful in any sales position.

    • How to become an expert communicator by expanding your vocabulary with the law of large numbers.

    • A clear, concise action plan for how you can develop your own personal law of large numbers strategy and apply it to any area of your life.

    • A 31-day action plan to stay positive every day and stay on track with your law of large numbers campaign.

    • And much, much more!
    LanguageEnglish
    PublisherG&D Media
    Release dateFeb 25, 2019
    ISBN9781722522926
    The Law of Large Numbers: How to Make Success Inevitable
    Author

    Dr. Gary S. Goodman

    Dr. Gary S. Goodman is a dynamic professional keynote speaker, seminar presenter, management consultant, and thought leader in sales, customer service, negotiation, career and personal development. Best-selling author of more than 20 books and audio books, his client list contains many of the Fortune 100 as well as aspiring smaller enterprises. He is a frequent expert commentator on media worldwide, including CNBC and more than 100 radio stations. He has been awarded the highest 5-star interview rating by the Copley News Network. He has authored more than 1,800 searchable articles, appearing in more than one million publications, online. Gary has also taught on the regular faculty at the University of Southern California, California State University Northridge, and DePauw University. Additionally, his groundbreaking seminars have been sponsored worldwide by professional associations, corporations, and by 39 universities. He is celebrating his 20th year teaching at UCLA and his 12th at U.C. Berkeley, the top two public universities in the world.

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      Book preview

      The Law of Large Numbers - Dr. Gary S. Goodman

      One College Isn’t Enough!

      I’ve had innumerable experiences with the Law of Large Numbers, but above all, I’d like to share one with you right away.

      A number of years ago, I had finished my PhD at the University of Southern California. I had also accepted a teaching job, and a prestigious one, at a university in the Midwest. The president of the university gave an orientation speech that year as a way of welcoming the faculty, new and old. In that talk, he mentioned that university enrollments were expected to fall for the following fifteen to twenty years because of the low birth rate of Americans.

      His message was intended to gird us for adversity, but it had an even more profound effect on me. Frankly, I was shocked that I had hitched my professional wagon to such a falling star. I wasn’t going to accept a future, consisting of smaller numbers, sitting down! But I loved teaching and didn’t want to leave it. I simply wanted to live prosperously while doing what I loved.

      So I asked myself how could I turn small numbers into large ones.

      I couldn’t personally change the birthrate all that much. But I could increase attendance in my classes if I redirected their focus. So here’s what I did.

      I decided to teach adults through the continuing-education programs at multiple universities. (There was no shortage of grown-ups.) I calculated that I could earn more money and have more job security, and fun, by teaching short, one-day programs instead of semester-length courses.

      Within eighteen months, I was teaching at thirty-five universities from coast to coast. I put together regional and then national tours. In this short time, my income shot up by over 1000 percent.

      That, in a nutshell, is the Law of Large Numbers in action. It laid the foundation of a very successful career, and it goes to show that if you do enough of anything, you’re bound to succeed and even prosper.

      These Little-Town Blues …

      You’ve probably heard Frank Sinatra crooning the tune, New York, New York. It’s played over the loudspeakers at Yankee Stadium during ball games. In it he declares, These little-town blues are melting away …

      I like little towns, but unfortunately they don’t have large numbers. New York has lots of everything, and it is, as the song says, the city that never sleeps. That’s a big part of its charm—that it’s so big!

      There are lots of opportunities where there are big numbers. Lots of jobs, potential mates, social diversions, cultural affairs, and yes, even universities. You could invest thousands of lifetimes without exhausting the opportunities and challenges of such a place.

      But there are undoubtedly residents of New York and other big cities who use small-numbers thinking, and who never emerge from their shells. What a pity!

      Some years Walmart became the top company in the world, measured in sales. It beat out the huge oil company Exxon and the megasoftware firm Microsoft. How did it achieve this mighty task? It sells LOTS of items, and makes LOTS of tiny profits from those individual sales. This is its magical formula: LOTS of really low prices, all the time.

      Another company that has made use of the Law of Large Numbers is Super Glue. One of my clients is a company founded by one of the inventors of Super Glue, which you’ve probably purchased at one time or another. His philosophy is similar.

      Price it by the drop, and sell it by the gallon. This is his winning way to exploit large numbers with a tiny product.

      I don’t have to tell you about McDonald’s, which is the most successful restaurant chain in the world. When Ray Kroc saw the small burger outlet in San Bernardino run by the McDonald brothers, he envisioned more than a tiny company. His vision built a vast, empire that included restaurants at over 37,000 locations by 2018. Like Walmart, McDonald’s has a formula of small prices and big sales.

      Kroc, by the way, was in his fifties when he hatched the idea of making McDonald’s a household name. He probably tried lots of things in his life before the right one came to mind. That’s another large-numbers story.

      Sales Is a Large-Numbers Game

      One of my first and most profound encounters with the Law has been in selling. It is a core truth that you will sell more if you do as one very successful entrepreneur urged his staff, when I was present:

      See the people, see the people, and see the people!

      As he put it, these are the three Golden Rules of selling.

      There’s no excuse for doing anything but seeking large numbers, especially if you’re in sales or business. The more suspects you have, or people you think might buy, the better off you’ll be. These suspects will turn into prospects, and having a lot of them is a happy thing indeed, because lots of prospects will inevitably turn into a good number of sales.

      Countless sales managers have admonished their crews that they shouldn’t outsmart themselves by settling for smaller numbers of suspects and prospects in their selling pipelines.

      There are lots of rationalizations that argue against a large-numbers philosophy. Let’s turn to them now, so we can debunk them.

      It’s Either Quality or Quantity!

      One stock argument against seeking large numbers in nearly any endeavor is that we are confronted with an inescapable dilemma:

      If we seek quantity, we’ll necessarily sacrifice quality, and if we go for quality, we’ll have to forgo quantity.

      Though widely accepted, this is in fact a nonproblem. To better appreciate the operation of quantity and quality, we should examine the widespread problem of writer’s block.

      Julia Cameron and Mark Bryan have written a book that I’m very fond of: The Artist’s Way. In it, they help artists of all kinds to get unstuck, and some of their most profound advice is dedicated to writers. Their solution for beating writer’s block, which is the inability to get yourself to actually sit down and write anything of value, owes its power to the Law of Large Numbers.

      They urge writers to write morning pages, which consist of three pages of stream-of-consciousness expression, each and every day. These writings are unedited, and they should simply come out any way they wish to come out.

      The only purpose of morning pages is to get writers to tap into their unconscious, without judgment. The idea is to simply make yourself do it, and the result will be a freeing of your inhibitions. You’ll then feel free to write serious stuff, which until that point you had been bottling up.

      Morning pages have worked for me! I meandered at first, but soon graduated to writing about 500–1500 words of really decent text each and every day. Many of these items became published articles. Others formed parts of books.

      But Cameron and Bryan point out, quite rightly, that if we become obsessed with quality, worrying about whether our stuff will pass muster, we’ll never get to square one, and write anything.

      By freeing ourselves of the concern about quality, by focusing instead on quantity, quality takes care of itself. Ergo, they have a little artist’s prayer: Great Creator, I will take care of the quantity. You can take care of the quality!

      In other words, quantity often, perhaps inevitably, leads to quality, but it doesn’t work the other way around with the same degree of reliability.

      Computer Dating

      One of the biggest breakthroughs in romance has been ushered in through computer dating. Companies such as Eharmony.com and Match.com have had a huge impact on how people identify potential

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